Jeffrey Archer's New Novel

This novel, or at least its manner of release, has caused quite a storm. Here's two links to the controversy:

Rector of Pontifical Institute denies endorsing new fictional book on “Gospel of Judas”

The "Gospel of Judas" novel hoax

Dan Brown certainly started something with his claims that his book was based on complete fact when the truth was that it was made up out of whole cloth. Now Mr. Archer/Fr. Frank Moloney try to use similar tactics to say that their novel is 'approved' by the Church. Why? Sales, sales, sales! It's important for them to say or imply anything they can in order to sell books.