
a less jaundiced view of our society, I would think that ultimately this may work, and even more that that, that it might encourage new businesses to do the same.
What’s Next: Retailing with Heart

"Venture into a Panera Cares cafĂ© and you’ll see the same menu and racks of freshly baked breads that are staples at the 1,400 Panera Bread restaurants across the United States. The only thing missing is the cash register. Instead, there’s a donation box where customers pay on the honor system. "I can't help but fear that the regular business will keep subsidizing this business until he realizes that he can't keep it going. I hope I'm wrong, but I fear I'm correct. This is probably more a reflection of my negative attitude than of our society...
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