Gassy classical

Can Mozart sell sneakers? Actually, yes.

"Classical music, once used by advertisers to convey elegance, now signals energy, humor, and fun."

Boosey & Hawkes also made the flute I used to own and play. Just a bit of trivia. But it is interesting that they're using the marketing of goods to create the image of energy, fun, etc. Demeaning classical music to sell products, or selling products to promote classical music?